Suggested Topics within your search.
- advertising 4
- mainonta
- marketing
- markkinointi
- social media 2
- social media marketing 2
- sosiaalinen media 2
- Online targeting 1
- Online-kohdentaminen 1
- ad avoidance 1
- asenteet 1
- attitudes 1
- brand congruence 1
- buying behaviour 1
- consumer attitudes 1
- consumer behaviour 1
- consumer environmental concern 1
- consumers 1
- digitaalinen markkinointi 1
- digital marketing 1
- email marketing 1
- environmental awareness 1
- generation z 1
- green marketing 1
- greenwashing 1
- kestävä kulutus 1
- kuluttajakäyttäytyminen 1
- kuluttajat 1
- micro-influencer marketing 1
- online advertising 1
-
1
Examining the effects online targeting has on consumers' purchase decisions
Published 2020Get full text Get full textMaster's thesis -
2
Effects of micro-influencer marketing on Z-generation behavior
Published 2023Get full text Get full textMaster's thesis -
3
Going green or greenwashing? : perceived environmental brand incongruence in green advertising
Published 2019Get full text Get full textMaster's thesis -
4
Programmatic advertising and consumer attitudes in online retailing
Published 2023Get full text Get full textMaster's thesis