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Co-creation of a sustainable image on social media : the case of five food brands
Published 2017JYX-julkaisuarkisto / JYX Digital Archive
Master's thesis -
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The Authenticity of Micro-influencers Producing Paid Content for Social Media in Viet Nam
Published 2023Get full text Get full textMaster's thesis -
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Facebook content marketing for Finnish plant-based protein producers
Published 2021Get full text Get full textMaster's thesis -
5
The impact of influencer credibility on purchase intention in the endorsement of sustainable products
Published 2021Get full text Get full textMaster's thesis -
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Promotional sweepstakes' potential to engage customers on Facebook
Published 2021Get full text Get full textMaster's thesis -
9
Examining the effects online targeting has on consumers' purchase decisions
Published 2020Get full text Get full textMaster's thesis -
10
Engaging with generation Z : from face-to-face interactions to online communities
Published 2020Get full text Get full textMaster's thesis -
11
Strategic influencer communication and formation of purchase intention in social networking sites
Published 2020Get full text Get full textMaster's thesis -
12
Building a personal political brand using Facebook and Instagram advertising
Published 2020Get full text Get full textMaster's thesis -
13
Business customers' attitudes toward social media marketing
Published 2018Get full text Get full textMaster's thesis -
14
Co-creation of a sustainable image on social media : the case of five food brands
Published 2017Get full text Get full textMaster's thesis -
15
Expectations, objectives and use of digital marketing in Finnish ice hockey sponsorship - Case Liiga Oy
Published 2019Get full text Get full textMaster's thesis