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Cultural impact on international branding : a case of marketing Finnish mobile phones in China
Published 2001Doctoral dissertation -
2
How does a licensing business manage its brand through third party B2B relationships
Published 2022Get full text Get full textMaster's thesis -
3
The drivers of employee brand endorsement in social media
Published 2022Get full text Get full textMaster's thesis -
4
Merging brands : the effects of a post-acquisition brand change to corporate customer relationships
Published 2022Get full text Get full textMaster's thesis -
5
Public Sector Branding and Social Media Use
Published 2023Get full text Get full textMaster's thesis -
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Brand building in startups : best practices and influence on angel investor decision-making
Published 2020Get full text Get full textMaster's thesis -
8
Recognizing consumer-brand touchpoints in the omnichannel environment and forming a touchpoint path
Published 2020Get full text Get full textMaster's thesis -
9
Communication between a sports organization and its brand community : an action research study
Published 2021Get full text Get full textMaster's thesis -
10
Social media influencers in Finland : brand fit and communication strategy roles
Published 2020Get full text Get full textMaster's thesis -
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13
Antecedents of Brand Recall and Brand Recognition in the Context of Sports Sponsorship
Published 2023Get full text Get full textMaster's thesis -
14