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Digitization of the communication and its implications for marketing
Published 2014Linkki verkkoaineistoon
Doctoral dissertation -
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Corporate activism among impact startups is in good health
Published 2023Get full text Get full textMaster's thesis -
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Brand-related negative engagement and spillover effect on social media
Published 2022Get full text Get full textMaster's thesis -
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The drivers of employee brand endorsement in social media
Published 2022Get full text Get full textMaster's thesis -
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Public Sector Branding and Social Media Use
Published 2023Get full text Get full textMaster's thesis -
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The cool girl cult : Glossier and building brand identity on Instagram
Published 2021Get full text Get full textMaster's thesis -
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Sustainability communication on social media : a study on the most sustainable brands in Finland
Published 2020Get full text Get full textMaster's thesis -
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Social media influencers in Finland : brand fit and communication strategy roles
Published 2020Get full text Get full textMaster's thesis -
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“Way too cool to ever be frozen” : analyzing the online interactions of the Wendy’s roasting trend
Published 2020Get full text Get full textMaster's thesis -
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The effects of social media customer service on brand love
Published 2020Get full text Get full textMaster's thesis -
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