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Understanding brand strategy adoption by high tech SME managers
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Neuvonen, Heidi, kirjoittaja
Published 2014
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SME
abduction
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adoption
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brand management
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brand strategy
brands
brändistrategia
brändit
content analysis
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high tech marketing
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huipputekniikka
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johtajat
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johtaminen
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pienet ja keskisuuret yritykset
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strategiat
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brands
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small and medium-sized enterprises
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