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kvantitatiivinen tutkimus
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recommend intentions
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viraalimarkkinointi
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word of mouth
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asiakastyytyväisyys
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customer satisfaction
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The effects of perceived value, satisfaction, and advertising on share of wallet and word of mouth in a retailing context
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Häkkinen, Juho, kirjoittaja
Published 2016
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asiakastyytyväisyys
1 results
1
asiakasuskollisuus
1 results
1
customer satisfaction
1 results
1
electronic word of mouth
1 results
1
kvantitatiivinen tutkimus
perceived value
1 results
1
recommend intentions
repurchase intentions
1 results
1
share of wallet
1 results
1
viraalimarkkinointi
vähittäiskauppa
1 results
1
word of mouth
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Kauppakorkeakoulu
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automatic subjects
advertising
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customer loyalty
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customer satisfaction
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retail trade
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viral marketing
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eng
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