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Brand-related negative engagement and spillover effect on social media
Published 2022Get full text Get full textMaster's thesis -
3
The drivers of employee brand endorsement in social media
Published 2022Get full text Get full textMaster's thesis -
4
Public Sector Branding and Social Media Use
Published 2023Get full text Get full textMaster's thesis -
5
Sustainability communication on social media : a study on the most sustainable brands in Finland
Published 2020Get full text Get full textMaster's thesis -
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“Way too cool to ever be frozen” : analyzing the online interactions of the Wendy’s roasting trend
Published 2020Get full text Get full textMaster's thesis