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Artistibrändin vaikutus kuluttajan brändiasenteeseen ja -uskollisuuteen
Published 2023Get full text Get full textMaster's thesis -
2
Recognizing consumer-brand touchpoints in the omnichannel environment and forming a touchpoint path
Published 2020Get full text Get full textMaster's thesis -
3
Consumer power >< brand force : defining brand equity assets for the empowered consumers
Published 2019Get full text Get full textMaster's thesis -
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