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Value creation through digital value-based selling activities
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Antecedents in the adoption and implementation of a new marketing automation software
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Role of AI in marketing through CRM integration with specific reference to chatbots
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Account-based marketing concept and process
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From customer data to customer's data : reverse use of customer data as a tool for value co-creation
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E-commerce analytics as B2B sales and marketing performance enabler : a case study in spare parts business
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