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Value creation in online brand communities on Youtube
Published 2023Get full text Get full textMaster's thesis -
163
Effects of micro-influencer marketing on Z-generation behavior
Published 2023Get full text Get full textMaster's thesis -
164
Business customers' attitudes toward social media marketing
Published 2018Get full text Get full textMaster's thesis -
165
Corporate social irresponsibility & electronic word of mouth : case Volkswagen emissions crisis
Published 2017Get full text Get full textMaster's thesis -
166
Facilitators and impediments in the adoption and implementation of the HubSpot marketing automation system
Published 2017Get full text Get full textMaster's thesis -
167
The blog as a communication tool : an analysis of Finnish museums' blogs
Published 2016Get full text Get full textMaster's thesis -
168
A netnographic study of how professionals perceive personal branding in LinkedIn
Published 2016Get full text Get full textMaster's thesis -
169
Measuring consumer brand engagement on social media with annoyance as a moderator
Published 2017Get full text Get full textMaster's thesis -
170
Crisis management in social media : maintaining the organizational image
Published 2017Get full text Get full textMaster's thesis -
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“RIP English!” : language ideological debate in a comment field of a Finnish entertainment site
Published 2018Get full text Get full textMaster's thesis -
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Co-creation of a sustainable image on social media : the case of five food brands
Published 2017Get full text Get full textMaster's thesis -
176
Du er amazing : multilingualism as a resource for celebrity practice on Isac Elliot's Twitter
Published 2018Get full text Get full textMaster's thesis -
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The spanning tree based approach for solving the shortest path problem in social graphs
Published 2016Get full text Get full textMaster's thesis -
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Analysis of network rumor dissemination and control mechanisms on Chinese social network : Sina Weibo
Published 2016Get full text Get full textMaster's thesis