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1
The Authenticity of Micro-influencers Producing Paid Content for Social Media in Viet Nam
Published 2023Get full text Get full textMaster's thesis -
2
Antecedents in the adoption and implementation of a new marketing automation software
Published 2022Get full text Get full textMaster's thesis -
3
The drivers of employee brand endorsement in social media
Published 2022Get full text Get full textMaster's thesis -
4
Social media usage among generation Z in a sport event
Published 2022Get full text Get full textMaster's thesis -
5
Public Sector Branding and Social Media Use
Published 2023Get full text Get full textMaster's thesis -
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7
Facebook content marketing for Finnish plant-based protein producers
Published 2021Get full text Get full textMaster's thesis -
8
The impact of influencer credibility on purchase intention in the endorsement of sustainable products
Published 2021Get full text Get full textMaster's thesis -
9
Promotional sweepstakes' potential to engage customers on Facebook
Published 2021Get full text Get full textMaster's thesis -
10
Examining the effects online targeting has on consumers' purchase decisions
Published 2020Get full text Get full textMaster's thesis -
11
Social media influencers in Finland : brand fit and communication strategy roles
Published 2020Get full text Get full textMaster's thesis -
12
Engaging with generation Z : from face-to-face interactions to online communities
Published 2020Get full text Get full textMaster's thesis -
13
Strategic influencer communication and formation of purchase intention in social networking sites
Published 2020Get full text Get full textMaster's thesis -
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15
Globalized and localized marketing approach for hospitality industry : case study of Sands Resorts Macao
Published 2020Get full text Get full textMaster's thesis -
16
Effects of micro-influencer marketing on Z-generation behavior
Published 2023Get full text Get full textMaster's thesis -
17
Expectations, objectives and use of digital marketing in Finnish ice hockey sponsorship - Case Liiga Oy
Published 2019Get full text Get full textMaster's thesis