Suggested Topics within your search.
- asiakkuudenhallinta 13
- customer relationship management
- marketing 6
- markkinointi 6
- asiakaskokemus 3
- asiakaslähtöisyys 3
- asiakassuhde 3
- customer experience 3
- customer orientation 3
- customer relationship 3
- CRM 2
- arvonluonti 2
- asiakkaat 2
- business-to-business commerce 2
- customers 2
- marketing automation 2
- social media 2
- sosiaalinen media 2
- value creation 2
- yritysmyynti 2
- ABM 1
- Saas 1
- account-based marketing 1
- artificial intelligence 1
- arvo (ominaisuudet) 1
- asiakaspalvelu 1
- asiakastiedot 1
- asiakkuus 1
- attitude towards a service 1
- brand love 1
-
1
Value creation through digital value-based selling activities
Published 2023Get full text Get full textMaster's thesis -
2
Antecedents in the adoption and implementation of a new marketing automation software
Published 2022Get full text Get full textMaster's thesis -
3
Role of AI in marketing through CRM integration with specific reference to chatbots
Published 2021Get full text Get full textMaster's thesis -
4
Factors affecting cloud-based CRM system procurement process
Published 2022Get full text Get full textMaster's thesis -
5
Sales and marketing tools for developing employee and customer experience
Published 2021Get full text Get full textMaster's thesis -
6
Account-based marketing concept and process
Published 2021Get full text Get full textMaster's thesis -
7
From customer data to customer's data : reverse use of customer data as a tool for value co-creation
Published 2021Get full text Get full textMaster's thesis -
8
-
9
E-commerce analytics as B2B sales and marketing performance enabler : a case study in spare parts business
Published 2019Get full text Get full textMaster's thesis -
10
-
11
The effects of social media customer service on brand love
Published 2020Get full text Get full textMaster's thesis -
12
Enhancing CRM strategy : the role of data, leadership and organizational culture
Published 2018Get full text Get full textMaster's thesis -
13
Exploring the prevalence and common types of technical debt in a CRM software
Published 2024Get full text Get full textMaster's thesis