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The relationship between brand love and positive word of mouth
Published 2014JYX-julkaisuarkisto / JYX Digital Archive
Master's thesis -
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The complex nature of brand relationships : interpersonal or parasocial love?
Published 2016JYX-julkaisuarkisto / JYX Digital Archive
Master's thesis -
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Measuring consumer brand engagement on social media with annoyance as a moderator
Published 2017JYX-julkaisuarkisto / JYX Digital Archive
Master's thesis -
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Corporate identity and internal implementation of a corporate brand
Published 2011Get full text
Master's thesis -
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Sponsored content credibility : an integrative analysis
Published 2015JYX-julkaisuarkisto / JYX Digital Archive
Master's thesis -
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A netnographic study of how professionals perceive personal branding in LinkedIn
Published 2016JYX-julkaisuarkisto / JYX Digital Archive
Master's thesis -
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Co-creation of a sustainable image on social media : the case of five food brands
Published 2017JYX-julkaisuarkisto / JYX Digital Archive
Master's thesis -
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Communication students' motives for and attitudes towards personal branding
Published 2015JYX-julkaisuarkisto / JYX Digital Archive
Master's thesis -
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Industrial branding using digital media : case: The Switch
Published 2012JYX-julkaisuarkisto / JYX Digital Archive
Master's thesis -
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The relationship between brand love and positive word of mouth
Published 2014Get full text Get full textMaster's thesis