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Values and attributes of volleyball by the fans in the FIVB Men's World Championships 2014
Published 2015Get full text Get full textMaster's thesis -
62
Sponsored content credibility : an integrative analysis
Published 2015Get full text Get full textMaster's thesis -
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Communication students' motives for and attitudes towards personal branding
Published 2015Get full text Get full textMaster's thesis -
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Customer brand engagement : affection to brand usage intent and moderating effect of brand experience
Published 2015Get full text Get full textMaster's thesis -
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Antecedents of Brand Recall and Brand Recognition in the Context of Sports Sponsorship
Published 2023Get full text Get full textMaster's thesis -
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A netnographic study of how professionals perceive personal branding in LinkedIn
Published 2016Get full text Get full textMaster's thesis -
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The complex nature of brand relationships : interpersonal or parasocial love?
Published 2016Get full text Get full textMaster's thesis -
74
Measuring consumer brand engagement on social media with annoyance as a moderator
Published 2017Get full text Get full textMaster's thesis -
75
Discourse analysis of the personal brand construction of a group of Finnish managers on Twitter
Published 2017Get full text Get full textMaster's thesis -
76
Cultural ergonomics : an exploration of culture on websites
Published 2018Get full text Get full textMaster's thesis -
77
Paths to purchase : the role of the online environment and the fluctuation of customer brand engagement
Published 2016Get full text Get full textMaster's thesis -
78
Co-creation of a sustainable image on social media : the case of five food brands
Published 2017Get full text Get full textMaster's thesis -
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