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Organisational Identity Audit : Aligning Vision, Culture and Image of a Finnish Digi-tal Innovation Hub
Published 2021Get full text Get full textMaster's thesis -
42
Brand building in startups : best practices and influence on angel investor decision-making
Published 2020Get full text Get full textMaster's thesis -
43
Sustainability communication on social media : a study on the most sustainable brands in Finland
Published 2020Get full text Get full textMaster's thesis -
44
Recognizing consumer-brand touchpoints in the omnichannel environment and forming a touchpoint path
Published 2020Get full text Get full textMaster's thesis -
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Communication between a sports organization and its brand community : an action research study
Published 2021Get full text Get full textMaster's thesis -
48
The portrayals of women in advertisements and their brand-related impacts: A study in Vietnam
Published 2020Get full text Get full textMaster's thesis -
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The story of Fazer : a multimodal analysis of storytelling on the websites of a company
Published 2022Get full text Get full textMaster's thesis -
51
Social media influencers in Finland : brand fit and communication strategy roles
Published 2020Get full text Get full textMaster's thesis -
52
“Way too cool to ever be frozen” : analyzing the online interactions of the Wendy’s roasting trend
Published 2020Get full text Get full textMaster's thesis -
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54
Identifying drivers of brand polarization from consumer perspective
Published 2021Get full text Get full textMaster's thesis -
55
Competition and competitive actions in the hotel industry in Finland
Published 2020Get full text Get full textMaster's thesis -
56
Consumer power >< brand force : defining brand equity assets for the empowered consumers
Published 2019Get full text Get full textMaster's thesis -
57
The effects of social media customer service on brand love
Published 2020Get full text Get full textMaster's thesis -
58
Examining the antecedents and consequences of web brand experience
Published 2019Get full text Get full textMaster's thesis -
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