Suggested Topics within your search.
- brändit
- kuluttajat
- brands 6
- consumers 6
- sosiaalinen media 6
- marketing 4
- markkinointi 4
- asiakkaat 3
- branding 3
- brändäys 3
- consumer behaviour 3
- kuluttajakäyttäytyminen 3
- social media 3
- Brand usage intent 2
- brand equity 2
- consumer engagement 2
- kokemukset 2
- rakkaus 2
- sitouttaminen 2
- uskollisuus 2
- viraalimarkkinointi 2
- Annoyance 1
- Brand 1
- Brand experience 1
- CBBE 1
- Consumer brand engagement 1
- Customer brand engagement 1
- Customer engagement 1
- Social media 1
- Word of mouth 1
-
1
The complex nature of brand relationships : interpersonal or parasocial love?
Published 2016JYX-julkaisuarkisto / JYX Digital Archive
Master's thesis -
2
Measuring consumer brand engagement on social media with annoyance as a moderator
Published 2017JYX-julkaisuarkisto / JYX Digital Archive
Master's thesis -
3
-
4
-
5
-
6
-
7
Recognizing consumer-brand touchpoints in the omnichannel environment and forming a touchpoint path
Published 2020Get full text Get full textMaster's thesis -
8
Consumer power >< brand force : defining brand equity assets for the empowered consumers
Published 2019Get full text Get full textMaster's thesis -
9
Customer brand engagement : affection to brand usage intent and moderating effect of brand experience
Published 2015Get full text Get full textMaster's thesis -
10
-
11
-
12
The complex nature of brand relationships : interpersonal or parasocial love?
Published 2016Get full text Get full textMaster's thesis -
13
Measuring consumer brand engagement on social media with annoyance as a moderator
Published 2017Get full text Get full textMaster's thesis -
14