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Competition and competitive actions in the hotel industry in Finland
Published 2020Get full text Get full textMaster's thesis -
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Customer brand engagement : affection to brand usage intent and moderating effect of brand experience
Published 2015Get full text Get full textMaster's thesis -
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Paths to purchase : the role of the online environment and the fluctuation of customer brand engagement
Published 2016Get full text Get full textMaster's thesis -
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