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A strategic framework for the optimization of customer relationship management in SMEs
Published 2016JYX-julkaisuarkisto / JYX Digital Archive
Master's thesis -
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Digitization of the communication and its implications for marketing
Published 2014JYX-julkaisuarkisto / JYX Digital Archive
Doctoral dissertation -
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Digitization of the communication and its implications for marketing
Published 2014Linkki verkkoaineistoon
Doctoral dissertation -
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Value creation through digital value-based selling activities
Published 2023Get full text Get full textMaster's thesis -
7
Role of AI in marketing through CRM integration with specific reference to chatbots
Published 2021Get full text Get full textMaster's thesis -
8
Customers' willingness to share personal information with firms and its relationship with customer loyalty
Published 2015Get full text Get full textMaster's thesis -
9
Kannattavien asiakassuhteiden pysyvyyden hallinta suomalaisella Pk-verkkokauppakentällä
Published 2023Get full text Get full textMaster's thesis -
10
A strategic framework for the optimization of customer relationship management in SMEs
Published 2016Get full text Get full textMaster's thesis