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  1. 1
    Digitalization of business models : web-based social oriented evolution

    Digitalization of business models : web-based social oriented evolution by Khriyenko, Tatsiana

    Published 2014
    Master's thesis
  2. 2
    Insights into Social CRM adoption in Finnish companies

    Insights into Social CRM adoption in Finnish companies by Ruhanen, Netta, kirjoittaja

    Published 2015
    Master's thesis
  3. 3
    A firm's activity in social media and its relationship with corporate reputation, firm size and firm performance

    A firm's activity in social media and its relationship with corporate reputation, firm size and firm performance by Mäkinen, Hanna, kirjoittaja

    Published 2015
    JYX-julkaisuarkisto / JYX Digital Archive
    Master's thesis
  4. 4
    Perceptions of digital marketing usage in Finnish SMEs : a case study

    Perceptions of digital marketing usage in Finnish SMEs : a case study by Peltonen, Antti

    Published 2012
    Master's thesis
  5. 5
    Measuring consumer brand engagement on social media with annoyance as a moderator

    Measuring consumer brand engagement on social media with annoyance as a moderator by Tanttu, Tuomo, kirjoittaja

    Published 2017
    JYX-julkaisuarkisto / JYX Digital Archive
    Master's thesis
  6. 6
    Crisis management in social media : maintaining the organizational image

    Crisis management in social media : maintaining the organizational image by Vistbacka, Sonja, kirjoittaja

    Published 2017
    JYX-julkaisuarkisto / JYX Digital Archive
    Master's thesis
  7. 7
    Facilitators and impediments in the adoption and implementation of the HubSpot marketing automation system

    Facilitators and impediments in the adoption and implementation of the HubSpot marketing automation system by Leinonen, Miira, kirjoittaja

    Published 2017
    JYX-julkaisuarkisto / JYX Digital Archive
    Master's thesis
  8. 8
    Content as an engagement tool in business-to-business marketing

    Content as an engagement tool in business-to-business marketing by Tastula, Samuel

    Published 2014
    Master's thesis
  9. 9
    Content-oriented consumer engagement online : cognitive and affective brand effects of SME's thematic content strategy

    Content-oriented consumer engagement online : cognitive and affective brand effects of SME's thematic content strategy by Taiminen, Kimmo, kirjoittaja

    Published 2013
    JYX-julkaisuarkisto / JYX Digital Archive
    Master's thesis
  10. 10
    Co-creation of a sustainable image on social media : the case of five food brands

    Co-creation of a sustainable image on social media : the case of five food brands by Smallegange, Cornelia, kirjoittaja

    Published 2017
    JYX-julkaisuarkisto / JYX Digital Archive
    Master's thesis
  11. 11
    Corporate social irresponsibility & electronic word of mouth : case Volkswagen emissions crisis

    Corporate social irresponsibility & electronic word of mouth : case Volkswagen emissions crisis by Juoperi, Sanni, kirjoittaja

    Published 2017
    JYX-julkaisuarkisto / JYX Digital Archive
    Master's thesis
  12. 12
    Motivational drivers of customer brand engagement and its effect on share of wallet in a social media context

    Motivational drivers of customer brand engagement and its effect on share of wallet in a social media context by Tiensuu, Severi

    Published 2014
    JYX-julkaisuarkisto / JYX Digital Archive
    Master's thesis
  13. 13
    Effectiveness & the role of social media in a small organization's strategy in the personal training industry

    Effectiveness & the role of social media in a small organization's strategy in the personal training industry by Haapasalmi, Riina, kirjoittaja, Jussila, Joonatan, kirjoittaja

    Published 2018
    JYX-julkaisuarkisto / JYX Digital Archive
    Master's thesis
  14. 14
    Digitization of the communication and its implications for marketing

    Digitization of the communication and its implications for marketing by Lipiäinen, Heini, kirjoittaja

    Published 2014
    JYX-julkaisuarkisto / JYX Digital Archive
    Doctoral dissertation
  15. 15
    Digitization of the communication and its implications for marketing

    Digitization of the communication and its implications for marketing by Lipiäinen, Heini, kirjoittaja

    Published 2014
    Linkki verkkoaineistoon
    Doctoral dissertation
  16. 16
    Power of employees on social media : examining the influences between brand-related user-generated content of Teknos brand on social media

    Power of employees on social media : examining the influences between brand-related user-generated content of Teknos brand on social media by Pasanen, Merikke

    Published 2023
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    Master's thesis
  17. 17
    Corporate activism among impact startups is in good health

    Corporate activism among impact startups is in good health by O'Sullivan, James

    Published 2023
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    Master's thesis
  18. 18
    Social media as a tool in investor relations

    Social media as a tool in investor relations by Hannola, Annika

    Published 2023
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    Master's thesis
  19. 19
    The Authenticity of Micro-influencers Producing Paid Content for Social Media in Viet Nam

    The Authenticity of Micro-influencers Producing Paid Content for Social Media in Viet Nam by Pham, Phuong Anh

    Published 2023
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    Master's thesis
  20. 20
    Brand-related negative engagement and spillover effect on social media

    Brand-related negative engagement and spillover effect on social media by Leskinen, Anna-Riikka

    Published 2022
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    Master's thesis
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