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Co-creation of a sustainable image on social media : the case of five food brands
Published 2017JYX-julkaisuarkisto / JYX Digital Archive
Master's thesis -
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Corporate activism among impact startups is in good health
Published 2023Get full text Get full textMaster's thesis -
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Social media as a tool in investor relations
Published 2023Get full text Get full textMaster's thesis -
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The Authenticity of Micro-influencers Producing Paid Content for Social Media in Viet Nam
Published 2023Get full text Get full textMaster's thesis -
6
Brand-related negative engagement and spillover effect on social media
Published 2022Get full text Get full textMaster's thesis -
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Antecedents in the adoption and implementation of a new marketing automation software
Published 2022Get full text Get full textMaster's thesis -
8
The drivers of employee brand endorsement in social media
Published 2022Get full text Get full textMaster's thesis -
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Social media usage among generation Z in a sport event
Published 2022Get full text Get full textMaster's thesis -
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Visual social media engagement : Nordic brands on Instagram
Published 2022Get full text Get full textMaster's thesis -
11
Public Sector Branding and Social Media Use
Published 2023Get full text Get full textMaster's thesis -
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The impact of media tone on dollar exchange rate volatility : GARCH applications
Published 2021Get full text Get full textMaster's thesis -
16
Consumers’ views on utilizing social media influencers in organization’s CSR communication
Published 2022Get full text Get full textMaster's thesis -
17
Algorithmic leadership and algorithmic management : a systematic literature review
Published 2021Get full text Get full textMaster's thesis -
18
Who holds the real influence? : generation z’s perceptions on influencers and social influence
Published 2021Get full text Get full textMaster's thesis -
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Gamification on social media : a study on Duolingo's use of gamification on Instagram
Published 2021Get full text Get full textMaster's thesis -
20
Sustainability communication on social media : a study on the most sustainable brands in Finland
Published 2020Get full text Get full textMaster's thesis