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Measuring consumer brand engagement on social media with annoyance as a moderator
Published 2017JYX-julkaisuarkisto / JYX Digital Archive
Master's thesis -
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Creating entrepreneurial opportunities : interpretative research about role of POP Advertising Displays in customer purchase decision making
Published 2013Doctoral dissertation -
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Factors affecting acceptance of mobile content services among mature consumers
Published 2009Doctoral dissertation -
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Co-creation of value in advertising : an interpretive study from the consumers' perspective
Published 2010Doctoral dissertation -
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Retail dis/satisfaction : framing the domain of consumer dis/satisfaction in a dynamic shopping context
Published 1993Licentiate thesis -
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The marketplace vulnerability of low-income unbanked consumers : a developing country perspective
Published 2018JYX-julkaisuarkisto / JYX Digital Archive
Doctoral dissertation -
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The marketplace vulnerability of low-income unbanked consumers : a developing country perspective
Published 2018Linkki verkkoaineistoon
Doctoral dissertation -
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Flourishing digital content marketing communication : engaging consumers with attractiveness, benevolence, and cogency
Published 2020Linkki verkkoaineistoon
Doctoral dissertation -
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Consumers’ views on utilizing social media influencers in organization’s CSR communication
Published 2022Get full text Get full textMaster's thesis -
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Recognizing consumer-brand touchpoints in the omnichannel environment and forming a touchpoint path
Published 2020Get full text Get full textMaster's thesis -
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Consumer behaviour and decision-making process of mature consumers in Finnish retail environment
Published 2021Get full text Get full textMaster's thesis