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Digitization of the communication and its implications for marketing
Published 2014JYX-julkaisuarkisto / JYX Digital Archive
Doctoral dissertation -
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Digitization of the communication and its implications for marketing
Published 2014Linkki verkkoaineistoon
Doctoral dissertation -
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The Authenticity of Micro-influencers Producing Paid Content for Social Media in Viet Nam
Published 2023Get full text Get full textMaster's thesis -
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Managing marketing in the digital era : evaluation of agile methodologies in marketing
Published 2022Get full text Get full textMaster's thesis -
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Digital Content Marketing in Communicating Green Initiatives of Sustainable B2B Companies in Sweden
Published 2022Get full text Get full textMaster's thesis -
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Facebook content marketing for Finnish plant-based protein producers
Published 2021Get full text Get full textMaster's thesis -
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The impact of influencer credibility on purchase intention in the endorsement of sustainable products
Published 2021Get full text Get full textMaster's thesis -
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Facilitators and impediments of agile marketing software implementation : case digital Kanban board
Published 2021Get full text Get full textMaster's thesis -
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Promotional sweepstakes' potential to engage customers on Facebook
Published 2021Get full text Get full textMaster's thesis -
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Account-based marketing concept and process
Published 2021Get full text Get full textMaster's thesis -
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Examining the effects online targeting has on consumers' purchase decisions
Published 2020Get full text Get full textMaster's thesis -
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Capability Maturity Model for data-driven marketing
Published 2020Get full text Get full textMaster's thesis -
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Engaging with generation Z : from face-to-face interactions to online communities
Published 2020Get full text Get full textMaster's thesis -
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Strategic influencer communication and formation of purchase intention in social networking sites
Published 2020Get full text Get full textMaster's thesis