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1
The relationship between brand love and positive word of mouth
Published 2014JYX-julkaisuarkisto / JYX Digital Archive
Master's thesis -
2
Antecedents of and their effect on trust in online word-of-mouth : case Finnish discussion forums
Published 2011Get full text
Master's thesis -
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Integration of digital marketing into the business-to-business marketing process
Published 2012Master's thesis -
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Marketing automation supporting sales
Published 2016JYX-julkaisuarkisto / JYX Digital Archive
Master's thesis -
6
Perceptions of content marketing : case study on Finnish companies
Published 2015JYX-julkaisuarkisto / JYX Digital Archive
Master's thesis -
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Perceptions of digital marketing usage in Finnish SMEs : a case study
Published 2012Master's thesis -
8
Co-creation of a sustainable image on social media : the case of five food brands
Published 2017JYX-julkaisuarkisto / JYX Digital Archive
Master's thesis -
9
Digitization of the communication and its implications for marketing
Published 2014JYX-julkaisuarkisto / JYX Digital Archive
Doctoral dissertation -
10
Digitization of the communication and its implications for marketing
Published 2014Linkki verkkoaineistoon
Doctoral dissertation -
11
The use of digital analytics for measuring and optimizing digital marketing performance
Published 2016Linkki verkkoaineistoon
Doctoral dissertation -
12
The use of digital analytics for measuring and optimizing digital marketing performance
Published 2016JYX-julkaisuarkisto / JYX Digital Archive
Doctoral dissertation -
13
Flourishing digital content marketing communication : engaging consumers with attractiveness, benevolence, and cogency
Published 2020Linkki verkkoaineistoon
Doctoral dissertation -
14
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15
The Authenticity of Micro-influencers Producing Paid Content for Social Media in Viet Nam
Published 2023Get full text Get full textMaster's thesis -
16
Managing marketing in the digital era : evaluation of agile methodologies in marketing
Published 2022Get full text Get full textMaster's thesis -
17
Digital Content Marketing in Communicating Green Initiatives of Sustainable B2B Companies in Sweden
Published 2022Get full text Get full textMaster's thesis -
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Facebook content marketing for Finnish plant-based protein producers
Published 2021Get full text Get full textMaster's thesis