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  1. 1
    Brand equity effects of sponsorship : case: the relationship between Valtra oy and JYP Jyväskylä oy

    Brand equity effects of sponsorship : case: the relationship between Valtra oy and JYP Jyväskylä oy by Pelkonen, Juho

    Published 2007
    Master's thesis
  2. 2
    The relationship between brand love and positive word of mouth

    The relationship between brand love and positive word of mouth by Kiuru, Katrine

    Published 2014
    JYX-julkaisuarkisto / JYX Digital Archive
    Master's thesis
  3. 3
    Brand personality, image and attitude towards a brand

    Brand personality, image and attitude towards a brand by Manninen, Eveliina

    Published 2013
    Master's thesis
  4. 4
    Measuring consumer brand engagement on social media with annoyance as a moderator

    Measuring consumer brand engagement on social media with annoyance as a moderator by Tanttu, Tuomo, kirjoittaja

    Published 2017
    JYX-julkaisuarkisto / JYX Digital Archive
    Master's thesis
  5. 5
    Do they like and tell? : brand community members' intentions to spread eWOM

    Do they like and tell? : brand community members' intentions to spread eWOM by Tikkanen, Anna

    Published 2013
    Master's thesis
  6. 6
    Building a brand in business-to-business markets : case Proceedo Commerce AB

    Building a brand in business-to-business markets : case Proceedo Commerce AB by Mäkelä, Riikka

    Published 2001
    Master's thesis
  7. 7
    Is L'Oreal really "worth it"? : perceptions and opinions of L'Oreal's current customers and potential customers of the brand

    Is L'Oreal really "worth it"? : perceptions and opinions of L'Oreal's current customers and potential customers of the brand by Kopra, Anu

    Published 2002
    Master's thesis
  8. 8
    Content-oriented consumer engagement online : cognitive and affective brand effects of SME's thematic content strategy

    Content-oriented consumer engagement online : cognitive and affective brand effects of SME's thematic content strategy by Taiminen, Kimmo, kirjoittaja

    Published 2013
    JYX-julkaisuarkisto / JYX Digital Archive
    Master's thesis
  9. 9
    Motivational drivers of behavioral online brand engagement in content consumption context : examining brand commitment and trust in online content as moderators

    Motivational drivers of behavioral online brand engagement in content consumption context : examining brand commitment and trust in online content as moderators by Hepola, Janne, kirjoittaja

    Published 2015
    JYX-julkaisuarkisto / JYX Digital Archive
    Master's thesis
  10. 10
    Co-creation of a sustainable image on social media : the case of five food brands

    Co-creation of a sustainable image on social media : the case of five food brands by Smallegange, Cornelia, kirjoittaja

    Published 2017
    JYX-julkaisuarkisto / JYX Digital Archive
    Master's thesis
  11. 11
    Motivational drivers of customer brand engagement and its effect on share of wallet in a social media context

    Motivational drivers of customer brand engagement and its effect on share of wallet in a social media context by Tiensuu, Severi

    Published 2014
    JYX-julkaisuarkisto / JYX Digital Archive
    Master's thesis
  12. 12
    Discourse analysis of the personal brand construction of a group of Finnish managers on Twitter

    Discourse analysis of the personal brand construction of a group of Finnish managers on Twitter by Hämäläinen, Katariina, kirjoittaja

    Published 2017
    JYX-julkaisuarkisto / JYX Digital Archive
    Master's thesis
  13. 13
    Paths to purchase : the role of the online environment and the fluctuation of customer brand engagement

    Paths to purchase : the role of the online environment and the fluctuation of customer brand engagement by Saukko, Tiia, kirjoittaja

    Published 2016
    JYX-julkaisuarkisto / JYX Digital Archive
    Master's thesis
  14. 14
    I recommend what you recommend : impact of social influence and brand perceptions on consumer recommendations

    I recommend what you recommend : impact of social influence and brand perceptions on consumer recommendations by Kukkonen, Maria, kirjoittaja

    Published 2017
    JYX-julkaisuarkisto / JYX Digital Archive
    Master's thesis
  15. 15
    Digitization of the communication and its implications for marketing

    Digitization of the communication and its implications for marketing by Lipiäinen, Heini, kirjoittaja

    Published 2014
    JYX-julkaisuarkisto / JYX Digital Archive
    Doctoral dissertation
  16. 16
    Digitization of the communication and its implications for marketing

    Digitization of the communication and its implications for marketing by Lipiäinen, Heini, kirjoittaja

    Published 2014
    Linkki verkkoaineistoon
    Doctoral dissertation
  17. 17
    Flourishing digital content marketing communication : engaging consumers with attractiveness, benevolence, and cogency

    Flourishing digital content marketing communication : engaging consumers with attractiveness, benevolence, and cogency by Taiminen, Kimmo, kirjoittaja

    Published 2020
    Linkki verkkoaineistoon
    Doctoral dissertation
  18. 18
    Power of employees on social media : examining the influences between brand-related user-generated content of Teknos brand on social media

    Power of employees on social media : examining the influences between brand-related user-generated content of Teknos brand on social media by Pasanen, Merikke

    Published 2023
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    Master's thesis
  19. 19
    Corporate activism among impact startups is in good health

    Corporate activism among impact startups is in good health by O'Sullivan, James

    Published 2023
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    Master's thesis
  20. 20
    Brand-related negative engagement and spillover effect on social media

    Brand-related negative engagement and spillover effect on social media by Leskinen, Anna-Riikka

    Published 2022
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    Master's thesis
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