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The relationship between brand love and positive word of mouth
Published 2014JYX-julkaisuarkisto / JYX Digital Archive
Master's thesis -
2
Co-creation of a sustainable image on social media : the case of five food brands
Published 2017JYX-julkaisuarkisto / JYX Digital Archive
Master's thesis -
3
Digitization of the communication and its implications for marketing
Published 2014JYX-julkaisuarkisto / JYX Digital Archive
Doctoral dissertation -
4
Digitization of the communication and its implications for marketing
Published 2014Linkki verkkoaineistoon
Doctoral dissertation -
5
Flourishing digital content marketing communication : engaging consumers with attractiveness, benevolence, and cogency
Published 2020Linkki verkkoaineistoon
Doctoral dissertation -
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Co-creation of a sustainable image on social media : the case of five food brands
Published 2017Get full text Get full textMaster's thesis -
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