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Digitization of the communication and its implications for marketing
Published 2014JYX-julkaisuarkisto / JYX Digital Archive
Doctoral dissertation -
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Digitization of the communication and its implications for marketing
Published 2014Linkki verkkoaineistoon
Doctoral dissertation -
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Brand-related negative engagement and spillover effect on social media
Published 2022Get full text Get full textMaster's thesis -
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How does a licensing business manage its brand through third party B2B relationships
Published 2022Get full text Get full textMaster's thesis -
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The drivers of employee brand endorsement in social media
Published 2022Get full text Get full textMaster's thesis -
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Public Sector Branding and Social Media Use
Published 2023Get full text Get full textMaster's thesis -
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Antecedents and consequences of brand love
Published 2021Get full text Get full textMaster's thesis -
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Brand building in startups : best practices and influence on angel investor decision-making
Published 2020Get full text Get full textMaster's thesis -
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Sustainability communication on social media : a study on the most sustainable brands in Finland
Published 2020Get full text Get full textMaster's thesis -
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Recognizing consumer-brand touchpoints in the omnichannel environment and forming a touchpoint path
Published 2020Get full text Get full textMaster's thesis -
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Consumer power >< brand force : defining brand equity assets for the empowered consumers
Published 2019Get full text Get full textMaster's thesis -
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Discourse analysis of the personal brand construction of a group of Finnish managers on Twitter
Published 2017Get full text Get full textMaster's thesis