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With chocolate against hate speech : exploring corporate activism
Published 2021Get full text Get full textMaster's thesis -
22
Brand building in startups : best practices and influence on angel investor decision-making
Published 2020Get full text Get full textMaster's thesis -
23
Sustainability communication on social media : a study on the most sustainable brands in Finland
Published 2020Get full text Get full textMaster's thesis -
24
Recognizing consumer-brand touchpoints in the omnichannel environment and forming a touchpoint path
Published 2020Get full text Get full textMaster's thesis -
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The portrayals of women in advertisements and their brand-related impacts: A study in Vietnam
Published 2020Get full text Get full textMaster's thesis -
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Social media influencers in Finland : brand fit and communication strategy roles
Published 2020Get full text Get full textMaster's thesis -
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Identifying drivers of brand polarization from consumer perspective
Published 2021Get full text Get full textMaster's thesis -
30
Competition and competitive actions in the hotel industry in Finland
Published 2020Get full text Get full textMaster's thesis -
31
Consumer power >< brand force : defining brand equity assets for the empowered consumers
Published 2019Get full text Get full textMaster's thesis -
32
The effects of social media customer service on brand love
Published 2020Get full text Get full textMaster's thesis -
33
Examining the antecedents and consequences of web brand experience
Published 2019Get full text Get full textMaster's thesis -
34
Customer brand engagement : affection to brand usage intent and moderating effect of brand experience
Published 2015Get full text Get full textMaster's thesis -
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Antecedents of Brand Recall and Brand Recognition in the Context of Sports Sponsorship
Published 2023Get full text Get full textMaster's thesis -
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