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University of Jyväskylä
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Jyväskylän yliopiston kauppakorkeakoulu
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Vaikuttajamarkkinoinnin voima: Z-sukupolven lukuinnon
lisääminen
sosiaalisen markkinoinnin keinoin
by
Maunula, Matilda
Published 2024
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Master's thesis
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Master's thesis
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Jyväskylän yliopiston kauppakorkeakoulu
automatic subjects
digitaalinen markkinointi
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markkinointi
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markkinointiviestintä
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sosiaalinen media
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vaikuttaminen
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