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  1. 41
    Cultural impact on international branding : a case of marketing Finnish mobile phones in China

    Cultural impact on international branding : a case of marketing Finnish mobile phones in China by Li, Zhenyi

    Published 2001
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    Doctoral dissertation
  2. 42
    Feuer Frei! : The Multimodal Construction of Rammstein's Brand

    Feuer Frei! : The Multimodal Construction of Rammstein's Brand by Keisala, Emmi

    Published 2022
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    Master's thesis
  3. 43
    ”It’s gonna be a given to have organic cotton in a dress” : a multimodal analysis of the green marketing of leading fast fashion brands on Twitter

    ”It’s gonna be a given to have organic cotton in a dress” : a multimodal analysis of the green marketing of leading fast fashion brands on Twitter by Szilvay, Elina

    Published 2023
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    Master's thesis
  4. 44
    Etelä-Pohjanmaan diskurssit ja aluebrändi Suomi24-verkkokeskusteluissa

    Etelä-Pohjanmaan diskurssit ja aluebrändi Suomi24-verkkokeskusteluissa by Hautaniemi, Minna

    Published 2022
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    Master's thesis
  5. 45
    ”From Skin to Soul" : a case study of a beauty brand website

    ”From Skin to Soul" : a case study of a beauty brand website by Muikku, Kaisa

    Published 2022
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    Master's thesis
  6. 46
    “Wild crafted, sustainable, Nordic beauty” : Lumene’s brand identity construction on the brand’s international website

    “Wild crafted, sustainable, Nordic beauty” : Lumene’s brand identity construction on the brand’s international website by Nurmi, Sonja

    Published 2021
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    Master's thesis
  7. 47
    The cool girl cult : Glossier and building brand identity on Instagram

    The cool girl cult : Glossier and building brand identity on Instagram by Kääriäinen, Pauliina

    Published 2021
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    Master's thesis
  8. 48
    Organisational Identity Audit : Aligning Vision, Culture and Image of a Finnish Digi-tal Innovation Hub

    Organisational Identity Audit : Aligning Vision, Culture and Image of a Finnish Digi-tal Innovation Hub by Huovinen, Anna

    Published 2021
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    Master's thesis
  9. 49
    Representations of “female Asian look” in Advertising : Young Chinese Women’s Responses to Fashion and Beauty Advertisements Targeting Chinese Market

    Representations of “female Asian look” in Advertising : Young Chinese Women’s Responses to Fashion and Beauty Advertisements Targeting Chinese Market by Rong, Haoyi

    Published 2020
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    Master's thesis
  10. 50
    Communication between a sports organization and its brand community : an action research study

    Communication between a sports organization and its brand community : an action research study by Tyynelä, Tero

    Published 2021
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    Master's thesis
  11. 51
    Toimittajien brändäyskäytännöt ja henkilöbrändin rakentuminen

    Toimittajien brändäyskäytännöt ja henkilöbrändin rakentuminen by Ruoppila, Venla

    Published 2020
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    Master's thesis
  12. 52
    The story of Fazer : a multimodal analysis of storytelling on the websites of a company

    The story of Fazer : a multimodal analysis of storytelling on the websites of a company by Penttinen, Riikka

    Published 2022
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    Master's thesis
  13. 53
    #Urheilukaupunki? : urheilun ja liikunnan hyödyntäminen kaupunki-imagon kirkastamisessa, case Kouvola

    #Urheilukaupunki? : urheilun ja liikunnan hyödyntäminen kaupunki-imagon kirkastamisessa, case Kouvola by Olkku, Tapani

    Published 2020
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    Master's thesis
  14. 54
    “Way too cool to ever be frozen” : analyzing the online interactions of the Wendy’s roasting trend

    “Way too cool to ever be frozen” : analyzing the online interactions of the Wendy’s roasting trend by Kortesoja, Heidi

    Published 2020
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    Master's thesis
  15. 55
    Muutoksen juoksupyörässä : museot 2010-luvun maailmassa

    Muutoksen juoksupyörässä : museot 2010-luvun maailmassa by Häkkinen, Sari

    Published 2019
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    Master's thesis
  16. 56
    „Direkt aus der arktischen Natur Finnlands“: Image von und Stereotype über Finnland auf den deutschsprachigen Websites zweier finnischer Lebensmittelunternehmen

    „Direkt aus der arktischen Natur Finnlands“: Image von und Stereotype über Finnland auf den deutschsprachigen Websites zweier finnischer Lebensmittelunternehmen by Paajanen, Aino

    Published 2020
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    Master's thesis
  17. 57
    БРЕНД РЕГИОНА САЙМА : Туристический маркетинг в русских социальных медиа

    БРЕНД РЕГИОНА САЙМА : Туристический маркетинг в русских социальных медиа by Häkkinen, Susanna

    Published 2019
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    Master's thesis
  18. 58
    The cool guy’s guide to swap to non-dairy : the Swedish oat product company Oatly’s brand identity representation on Twitter

    The cool guy’s guide to swap to non-dairy : the Swedish oat product company Oatly’s brand identity representation on Twitter by Lehtikangas, Netta

    Published 2019
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    Master's thesis
  19. 59
    Hashtagin kaappaaminen Twitterissä : huumoria, kritiikkiä ja huutelua

    Hashtagin kaappaaminen Twitterissä : huumoria, kritiikkiä ja huutelua by Virolainen, Mia

    Published 2016
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    Master's thesis
  20. 60
    Yritysblogi brändiviestinnän välineenä

    Yritysblogi brändiviestinnän välineenä by Sharma, Heidi

    Published 2015
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    Master's thesis
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