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The relationship between brand love and positive word of mouth
Published 2014JYX-julkaisuarkisto / JYX Digital Archive
Master's thesis -
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Antecedents of and their effect on trust in online word-of-mouth : case Finnish discussion forums
Published 2011Get full text
Master's thesis -
4
Measuring consumer brand engagement on social media with annoyance as a moderator
Published 2017JYX-julkaisuarkisto / JYX Digital Archive
Master's thesis -
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Do they like and tell? : brand community members' intentions to spread eWOM
Published 2013Master's thesis -
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The interaction between consumers during the online customer journey
Published 2017JYX-julkaisuarkisto / JYX Digital Archive
Master's thesis -
8
The relationship between brand love and positive word of mouth
Published 2014Get full text Get full textMaster's thesis -
9
Antecedents and consequences of brand love
Published 2021Get full text Get full textMaster's thesis -
10
The interaction between consumers during the online customer journey
Published 2017Get full text Get full textMaster's thesis -
11
Measuring consumer brand engagement on social media with annoyance as a moderator
Published 2017Get full text Get full textMaster's thesis -
12
The role of electronic word-of-mouth in consumers' online purchase decision making : an eye-tracking study
Published 2016Get full text Get full textMaster's thesis -
13