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Brand equity effects of sponsorship : case: the relationship between Valtra oy and JYP Jyväskylä oy
Published 2007Master's thesis -
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Sales analysis of professional sport organization
Published 2016JYX-julkaisuarkisto / JYX Digital Archive
Master's thesis -
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Social media usage among generation Z in a sport event
Published 2022Get full text Get full textMaster's thesis -
6
Responsible management in the constructions of sports facilities : case city of Jyväskylä
Published 2023Get full text Get full textMaster's thesis -
7
The future potential of gamification in a professional sports marketing context
Published 2022Get full text Get full textMaster's thesis -
8
Antecedents of Brand Recall and Brand Recognition in the Context of Sports Sponsorship
Published 2023Get full text Get full textMaster's thesis -
9
Utilization of influencer marketing in sport sponsorship on Instagram
Published 2023Get full text Get full textMaster's thesis -
10
An investigation into voluntary employee turnover and retention factors in sport organizations
Published 2017Get full text Get full textMaster's thesis -
11
Sales analysis of professional sport organization
Published 2016Get full text Get full textMaster's thesis -
12
Private Sport Finance in Finland : New Socially Responsible Financing for Individual Athletes
Published 2024Get full text Get full textMaster's thesis -
13
Value-based sponsorship between municipality and top-division sport clubs
Published 2024Get full text Get full textMaster's thesis