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Marketing analysis of JJK Jyväskylä, a first division football club in Finland
Published 2010Get full text
Master's thesis -
2
Brand equity effects of sponsorship : case: the relationship between Valtra oy and JYP Jyväskylä oy
Published 2007Master's thesis -
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The impact of corruption on sport sponsorship
Published 2019JYX-julkaisuarkisto / JYX Digital Archive
Doctoral dissertation -
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Sponsored content credibility : an integrative analysis
Published 2015JYX-julkaisuarkisto / JYX Digital Archive
Master's thesis -
5
Developing sponsorship marketing : Finnish perspective
Published 2010JYX-julkaisuarkisto / JYX Digital Archive
Master's thesis -
6
Sports sponsorship in Nigeria : why are corporate sponsors involved and are they deriving value?
Published 2013Get full text Get full textMaster's thesis -
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The impact of corruption on sport sponsorship
Published 2019Linkki verkkoaineistoon
Doctoral dissertation -
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10
The future potential of gamification in a professional sports marketing context
Published 2022Get full text Get full textMaster's thesis -
11
Significance of purposeful sponsorship in sport events
Published 2019Get full text Get full textMaster's thesis -
12
Sponsored content credibility : an integrative analysis
Published 2015Get full text Get full textMaster's thesis -
13
Antecedents of Brand Recall and Brand Recognition in the Context of Sports Sponsorship
Published 2023Get full text Get full textMaster's thesis -
14
Utilization of influencer marketing in sport sponsorship on Instagram
Published 2023Get full text Get full textMaster's thesis -
15
Employer branding as a form of sport event sponsorship : the case of a multinational industrial firm
Published 2017Get full text Get full textMaster's thesis -
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Value-based sponsorship between municipality and top-division sport clubs
Published 2024Get full text Get full textMaster's thesis -
18
Expectations, objectives and use of digital marketing in Finnish ice hockey sponsorship - Case Liiga Oy
Published 2019Get full text Get full textMaster's thesis