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Who holds the real influence? : generation z’s perceptions on influencers and social influence
Published 2021Get full text Get full textMaster's thesis -
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From pixels to fame : an empirical study of Virtual Influencers and gen Z customer engagement
Published 2023Get full text Get full textMaster's thesis -
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Social media influencers’ discourse on steroids : role models or cautionary tales?
Published 2024Get full text Get full textMaster's thesis