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Digitalization of business models : web-based social oriented evolution
Published 2014Master's thesis -
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Perceptions of digital marketing usage in Finnish SMEs : a case study
Published 2012Master's thesis -
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Measuring consumer brand engagement on social media with annoyance as a moderator
Published 2017JYX-julkaisuarkisto / JYX Digital Archive
Master's thesis -
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Crisis management in social media : maintaining the organizational image
Published 2017JYX-julkaisuarkisto / JYX Digital Archive
Master's thesis -
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Co-creation of a sustainable image on social media : the case of five food brands
Published 2017JYX-julkaisuarkisto / JYX Digital Archive
Master's thesis -
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Online marketing for the cookieless future in Finland
Published 2023Get full text Get full textMaster's thesis -
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Social media as a tool in investor relations
Published 2023Get full text Get full textMaster's thesis -
17
The Authenticity of Micro-influencers Producing Paid Content for Social Media in Viet Nam
Published 2023Get full text Get full textMaster's thesis -
18
Conscientious corporate branding via B2B influencer marketing
Published 2023Get full text Get full textMaster's thesis -
19
Brand-related negative engagement and spillover effect on social media
Published 2022Get full text Get full textMaster's thesis -
20
The drivers of employee brand endorsement in social media
Published 2022Get full text Get full textMaster's thesis