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1
Value creation through digital value-based selling activities
Published 2023Get full text Get full textMaster's thesis -
2
E-commerce analytics as B2B sales and marketing performance enabler : a case study in spare parts business
Published 2019Get full text Get full textMaster's thesis -
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Selling the value of data with a customer-centric approach : case Vaisala
Published 2023Get full text Get full textMaster's thesis -
5
Utilising marketing automation to support sales in digital business-to-business environment
Published 2018Get full text Get full textMaster's thesis