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Factors affecting brick and mortar channel choice in an omnichannel environment
by
Helke, Iida
Published 2018
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Master's thesis
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buying behaviour
buying path
channel choice
1 results
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electronic commerce
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kanavavalinta
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1
kivijalkaliikkeet
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1
monikanavaisuus
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multichannel
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multichannel communication
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omnichannel
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ostokäyttäytyminen
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ostopolku
retail trade
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verkkokauppa (verkkoliiketoiminta)
vähittäiskauppa
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Kauppakorkeakoulu
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bricks
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choice
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environment
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marketing
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retail trade
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