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1
Brand-related negative engagement and spillover effect on social media
Published 2022Get full text Get full textMaster's thesis -
2
Engaging with generation Z : from face-to-face interactions to online communities
Published 2020Get full text Get full textMaster's thesis -
3
Strategic influencer communication and formation of purchase intention in social networking sites
Published 2020Get full text Get full textMaster's thesis -
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5
Young people and the trustworthiness of social media content
Published 2023Get full text Get full textMaster's thesis -
6
The dark side of social media : why is social media so addictive?
Published 2023Get full text Get full textMaster's thesis -
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8
Value creation in online brand communities on Youtube
Published 2023Get full text Get full textMaster's thesis -
9
Business customers' attitudes toward social media marketing
Published 2018Get full text Get full textMaster's thesis