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Identity construction and performance in real world and in social network sites : case study of Facebook
Published 2009Get full text Get full textMaster's thesis -
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"I ate an apple today" : suitability of Facebook posts and reactions to norm violations
Published 2015JYX-julkaisuarkisto / JYX Digital Archive
Master's thesis -
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Brand-related negative engagement and spillover effect on social media
Published 2022Get full text Get full textMaster's thesis -
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Engaging with generation Z : from face-to-face interactions to online communities
Published 2020Get full text Get full textMaster's thesis -
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Strategic influencer communication and formation of purchase intention in social networking sites
Published 2020Get full text Get full textMaster's thesis -
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Young people and the trustworthiness of social media content
Published 2023Get full text Get full textMaster's thesis -
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The dark side of social media : why is social media so addictive?
Published 2023Get full text Get full textMaster's thesis -
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Value creation in online brand communities on Youtube
Published 2023Get full text Get full textMaster's thesis -
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Business customers' attitudes toward social media marketing
Published 2018Get full text Get full textMaster's thesis -
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