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Co-creation of a sustainable image on social media : the case of five food brands
Published 2017JYX-julkaisuarkisto / JYX Digital Archive
Master's thesis -
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Brand-related negative engagement and spillover effect on social media
Published 2022Get full text Get full textMaster's thesis -
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Co-creation of a sustainable image on social media : the case of five food brands
Published 2017Get full text Get full textMaster's thesis