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Marketing communication in Finnish industrial companies
Published 2010Get full text
Master's thesis -
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Perceptions of content marketing : case study on Finnish companies
Published 2015JYX-julkaisuarkisto / JYX Digital Archive
Master's thesis -
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Marketing communications strategies in advertising fast moving consumer goods in China : -Case Läkerol -
Published 1999Master's thesis -
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Inspiration from Koli : the symbolic meaning of national landscape in the context of persuasive communication
Published 2010Master's thesis -
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Communication of the branding process : the case of UPM-Kymmene Printing Papers' rebranding
Published 2001Master's thesis -
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The role of company stories in marketing from the viewpoint of storytelling process : cases: IVANAhelsinki and Rapala VMC
Published 2003Master's thesis -
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Customer Engagement Through The Use of AI : A Qualitative Study on SMEs and The Use of Chatbots
Published 2022Get full text Get full textMaster's thesis -
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Digital Content Marketing in Communicating Green Initiatives of Sustainable B2B Companies in Sweden
Published 2022Get full text Get full textMaster's thesis -
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Factors affecting the success of AI campaigns in marketing : data perspective
Published 2020Get full text Get full textMaster's thesis -
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Marketing communication strategy of Finnish and Japanese mobile game developers and publishers
Published 2017Get full text Get full textMaster's thesis -
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Perceptions of content marketing : case study on Finnish companies
Published 2015Get full text Get full textMaster's thesis