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  1. 1
    Marketing communication in Finnish industrial companies

    Marketing communication in Finnish industrial companies by Vuorio, Mikko

    Published 2010
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    Master's thesis
  2. 2
    The impact of digitalization on marketing communications measurement process : case of global B2B industrial companies

    The impact of digitalization on marketing communications measurement process : case of global B2B industrial companies by Järvinen, Joel

    Published 2011
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    Master's thesis
  3. 3
    Social CRM and digital marketing communication in B2B relationships

    Social CRM and digital marketing communication in B2B relationships by Himanen, Marjo

    Published 2011
    Master's thesis
  4. 4
    Perceptions of content marketing : case study on Finnish companies

    Perceptions of content marketing : case study on Finnish companies by Hänninen, Heli, kirjoittaja

    Published 2015
    JYX-julkaisuarkisto / JYX Digital Archive
    Master's thesis
  5. 5
    Marketing communications strategies in advertising fast moving consumer goods in China : -Case Läkerol -

    Marketing communications strategies in advertising fast moving consumer goods in China : -Case Läkerol - by Collander, Heidi

    Published 1999
    Master's thesis
  6. 6
    Inspiration from Koli : the symbolic meaning of national landscape in the context of persuasive communication

    Inspiration from Koli : the symbolic meaning of national landscape in the context of persuasive communication by Peräkylä, Minna

    Published 2010
    Master's thesis
  7. 7
    Communication of the branding process : the case of UPM-Kymmene Printing Papers' rebranding

    Communication of the branding process : the case of UPM-Kymmene Printing Papers' rebranding by Kunnas, Anneli

    Published 2001
    Master's thesis
  8. 8
    Content as an engagement tool in business-to-business marketing

    Content as an engagement tool in business-to-business marketing by Tastula, Samuel

    Published 2014
    Master's thesis
  9. 9
    Social marketing : doing well by doing good? a look into organizations? marketing communication campaigns on social issues in Finland

    Social marketing : doing well by doing good? a look into organizations? marketing communication campaigns on social issues in Finland by Lahtinen, Emmi

    Published 2010
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    Master's thesis
  10. 10
    Inspiration from Koli : the symbolic meaning of national landscape in the context of persuasive communication

    Inspiration from Koli : the symbolic meaning of national landscape in the context of persuasive communication by Peräkylä, Minna

    Published 2010
    JYX-julkaisuarkisto / JYX Digital Archive
    Master's thesis
  11. 11
    Inspiration from Koli : the symbolic meaning of national landscape in the context of persuasive communication

    Inspiration from Koli : the symbolic meaning of national landscape in the context of persuasive communication by Peräkylä, Minna

    Published 2010
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    Master's thesis
  12. 12
    The role of company stories in marketing from the viewpoint of storytelling process : cases: IVANAhelsinki and Rapala VMC

    The role of company stories in marketing from the viewpoint of storytelling process : cases: IVANAhelsinki and Rapala VMC by Kolsio, Henna-Liisa

    Published 2003
    Master's thesis
  13. 13
    Effectiveness of marketing communications in business-to-business company : case study: Stora Enso consumer boards, chocolate and confectionary customers

    Effectiveness of marketing communications in business-to-business company : case study: Stora Enso consumer boards, chocolate and confectionary customers by Pekkala, Jarkko

    Published 2004
    Master's thesis
  14. 14
    Marketing communication strategy of Finnish and Japanese mobile game developers and publishers

    Marketing communication strategy of Finnish and Japanese mobile game developers and publishers by Cheng, Yi-Tung, kirjoittaja

    Published 2017
    JYX-julkaisuarkisto / JYX Digital Archive
    Master's thesis
  15. 15
    Customer Engagement Through The Use of AI : A Qualitative Study on SMEs and The Use of Chatbots

    Customer Engagement Through The Use of AI : A Qualitative Study on SMEs and The Use of Chatbots by Hoikkala, Iida-Maria, Ojala, Rosa

    Published 2022
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    Master's thesis
  16. 16
    Digital Content Marketing in Communicating Green Initiatives of Sustainable B2B Companies in Sweden

    Digital Content Marketing in Communicating Green Initiatives of Sustainable B2B Companies in Sweden by Nguyen, Pham Thuy Trang

    Published 2022
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    Master's thesis
  17. 17
    The role of big data and capabilities in marketing communication : managerial perspectives on data-driven decision-making

    The role of big data and capabilities in marketing communication : managerial perspectives on data-driven decision-making by Lamminparras, Tuomas

    Published 2022
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    Master's thesis
  18. 18
    Factors affecting the success of AI campaigns in marketing : data perspective

    Factors affecting the success of AI campaigns in marketing : data perspective by Varmavuo, Eevi

    Published 2020
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    Master's thesis
  19. 19
    Marketing communication strategy of Finnish and Japanese mobile game developers and publishers

    Marketing communication strategy of Finnish and Japanese mobile game developers and publishers by Cheng, Yi-Tung

    Published 2017
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    Master's thesis
  20. 20
    Perceptions of content marketing : case study on Finnish companies

    Perceptions of content marketing : case study on Finnish companies by Hänninen, Heli

    Published 2015
    Get full text Get full text
    Master's thesis
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