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Marketing communication in Finnish industrial companies
Published 2010Get full text
Master's thesis -
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Perceptions of content marketing : case study on Finnish companies
Published 2015JYX-julkaisuarkisto / JYX Digital Archive
Master's thesis -
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Customer Engagement Through The Use of AI : A Qualitative Study on SMEs and The Use of Chatbots
Published 2022Get full text Get full textMaster's thesis -
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Digital Content Marketing in Communicating Green Initiatives of Sustainable B2B Companies in Sweden
Published 2022Get full text Get full textMaster's thesis -
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Factors affecting the success of AI campaigns in marketing : data perspective
Published 2020Get full text Get full textMaster's thesis -
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Marketing communication strategy of Finnish and Japanese mobile game developers and publishers
Published 2017Get full text Get full textMaster's thesis -
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Perceptions of content marketing : case study on Finnish companies
Published 2015Get full text Get full textMaster's thesis -
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Antecedents of Brand Recall and Brand Recognition in the Context of Sports Sponsorship
Published 2023Get full text Get full textMaster's thesis -
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Digital marketing communication strategies in micro social enterprises
Published 2018Get full text Get full textMaster's thesis -
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Advertising theories and practice : experiences of Finnish practitioners
Published 2017Get full text Get full textMaster's thesis -
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Expectations, objectives and use of digital marketing in Finnish ice hockey sponsorship - Case Liiga Oy
Published 2019Get full text Get full textMaster's thesis