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1
Recognizing consumer-brand touchpoints in the omnichannel environment and forming a touchpoint path
Published 2020Subjects: Get full text Get full textMaster's thesis -
2
Why do consumers buy organic coffee? : environmental, health and price considerations
Published 2020Subjects: Get full text Get full textMaster's thesis -
3
Consumer behavior and marketing in the e-commerce of cosmetics
Published 2020Subjects: Get full text Get full textMaster's thesis -
4
The role of place attachment in offline and online retail stores
Published 2019Subjects: Get full text Get full textMaster's thesis -
5
Effects of micro-influencer marketing on Z-generation behavior
Published 2023Subjects: Get full text Get full textMaster's thesis -
6
Nike says, “Just do it”, so I do. : perceived brand anthropomorphism and its effects on consumers’ well-being
Published 2023Subjects: Get full text Get full textMaster's thesis -
7
The science of shopping : leveraging in-store analytics and shopper marketing in a "phygital" paradigm
Published 2021Subjects: Get full text Get full textMaster's thesis -
8
Free-to-Switch? : Consumer Switching Behavior in Freemium Mobile Games
Published 2022Subjects: Get full text Get full textMaster's thesis