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  1. 1
    Perceptions of digital marketing usage in Finnish SMEs : a case study

    Perceptions of digital marketing usage in Finnish SMEs : a case study by Peltonen, Antti

    Published 2012
    Master's thesis
  2. 2
    Measuring consumer brand engagement on social media with annoyance as a moderator

    Measuring consumer brand engagement on social media with annoyance as a moderator by Tanttu, Tuomo, kirjoittaja

    Published 2017
    JYX-julkaisuarkisto / JYX Digital Archive
    Master's thesis
  3. 3
    Facilitators and impediments in the adoption and implementation of the HubSpot marketing automation system

    Facilitators and impediments in the adoption and implementation of the HubSpot marketing automation system by Leinonen, Miira, kirjoittaja

    Published 2017
    JYX-julkaisuarkisto / JYX Digital Archive
    Master's thesis
  4. 4
    Content as an engagement tool in business-to-business marketing

    Content as an engagement tool in business-to-business marketing by Tastula, Samuel

    Published 2014
    Master's thesis
  5. 5
    Digitization of the communication and its implications for marketing

    Digitization of the communication and its implications for marketing by Lipiäinen, Heini, kirjoittaja

    Published 2014
    JYX-julkaisuarkisto / JYX Digital Archive
    Doctoral dissertation
  6. 6
    Digitization of the communication and its implications for marketing

    Digitization of the communication and its implications for marketing by Lipiäinen, Heini, kirjoittaja

    Published 2014
    Linkki verkkoaineistoon
    Doctoral dissertation
  7. 7
    Young consumers on social media

    Young consumers on social media by Tuominen, Jesse, kirjoittaja

    Published 2023
    Linkki verkkoaineistoon
    Doctoral dissertation
  8. 8
    The use of digital technologies in omnichannel retailing : understanding integrated customer experience across diverse touchpoints

    The use of digital technologies in omnichannel retailing : understanding integrated customer experience across diverse touchpoints by Tyrväinen, Olli, kirjoittaja

    Published 2022
    JYX-julkaisuarkisto / JYX Digital Archive
    Linkki verkkoaineistoon
    Doctoral dissertation
  9. 9
    Power of employees on social media : examining the influences between brand-related user-generated content of Teknos brand on social media

    Power of employees on social media : examining the influences between brand-related user-generated content of Teknos brand on social media by Pasanen, Merikke

    Published 2023
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    Master's thesis
  10. 10
    Antecedents in the adoption and implementation of a new marketing automation software

    Antecedents in the adoption and implementation of a new marketing automation software by Aaltola, Max

    Published 2022
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    Master's thesis
  11. 11
    The drivers of employee brand endorsement in social media

    The drivers of employee brand endorsement in social media by Mäkiaho, Henna

    Published 2022
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    Master's thesis
  12. 12
    Visual social media engagement : Nordic brands on Instagram

    Visual social media engagement : Nordic brands on Instagram by Virnes, Ella

    Published 2022
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    Master's thesis
  13. 13
    ”It’s gonna be a given to have organic cotton in a dress” : a multimodal analysis of the green marketing of leading fast fashion brands on Twitter

    ”It’s gonna be a given to have organic cotton in a dress” : a multimodal analysis of the green marketing of leading fast fashion brands on Twitter by Szilvay, Elina

    Published 2023
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    Master's thesis
  14. 14
    Consumers’ views on utilizing social media influencers in organization’s CSR communication

    Consumers’ views on utilizing social media influencers in organization’s CSR communication by Korpiala, Ella

    Published 2022
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    Master's thesis
  15. 15
    Facebook content marketing for Finnish plant-based protein producers

    Facebook content marketing for Finnish plant-based protein producers by Ivanova, Ekaterina

    Published 2021
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    Master's thesis
  16. 16
    The impact of influencer credibility on purchase intention in the endorsement of sustainable products

    The impact of influencer credibility on purchase intention in the endorsement of sustainable products by Kiss, Réka

    Published 2021
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    Master's thesis
  17. 17
    Promotional sweepstakes' potential to engage customers on Facebook

    Promotional sweepstakes' potential to engage customers on Facebook by Räty, Jessica

    Published 2021
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    Master's thesis
  18. 18
    Examining the effects online targeting has on consumers' purchase decisions

    Examining the effects online targeting has on consumers' purchase decisions by Hiirsalmi, Sami

    Published 2020
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    Master's thesis
  19. 19
    Social media influencers in Finland : brand fit and communication strategy roles

    Social media influencers in Finland : brand fit and communication strategy roles by Huttula, Tia

    Published 2020
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    Master's thesis
  20. 20
    Social Media Influencers : Case Taiwan

    Social Media Influencers : Case Taiwan by Lin, Anne

    Published 2020
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    Master's thesis
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