Suggested Topics within your search.
- influencer marketing
- social media 3
- sosiaalinen media
- vaikuttajamarkkinointi 3
- Instagram 1
- Rule 40 1
- Virtual Influencers 1
- ambush marketing 1
- athletes 1
- brand engagement 1
- credibility 1
- customer engagement 1
- digitaalinen markkinointi 1
- digital marketing 1
- eWoM 1
- generation z 1
- halo effect 1
- henkilöbrändäys 1
- influencer 1
- influencer credibility 1
- influencers’ attributes 1
- marketing 1
- markkinointi 1
- paid collaboration 1
- parasocial interaction 1
- personal branding 1
- social media influencers 1
- somevaikuttajat 1
- sport marketing 1
- sports 1
-
1
The impact of influencer credibility on purchase intention in the endorsement of sustainable products
Published 2021Get full text Get full textMaster's thesis -
2
Utilization of influencer marketing in sport sponsorship on Instagram
Published 2023Get full text Get full textMaster's thesis -
3
From pixels to fame : an empirical study of Virtual Influencers and gen Z customer engagement
Published 2023Get full text Get full textMaster's thesis