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Perceptions of digital marketing usage in Finnish SMEs : a case study
Published 2012Master's thesis -
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Measuring consumer brand engagement on social media with annoyance as a moderator
Published 2017JYX-julkaisuarkisto / JYX Digital Archive
Master's thesis -
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Antecedents in the adoption and implementation of a new marketing automation software
Published 2022Get full text Get full textMaster's thesis -
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The drivers of employee brand endorsement in social media
Published 2022Get full text Get full textMaster's thesis -
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Visual social media engagement : Nordic brands on Instagram
Published 2022Get full text Get full textMaster's thesis -
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Consumers’ views on utilizing social media influencers in organization’s CSR communication
Published 2022Get full text Get full textMaster's thesis -
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Facebook content marketing for Finnish plant-based protein producers
Published 2021Get full text Get full textMaster's thesis -
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The impact of influencer credibility on purchase intention in the endorsement of sustainable products
Published 2021Get full text Get full textMaster's thesis -
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Promotional sweepstakes' potential to engage customers on Facebook
Published 2021Get full text Get full textMaster's thesis -
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Examining the effects online targeting has on consumers' purchase decisions
Published 2020Get full text Get full textMaster's thesis -
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Social media influencers in Finland : brand fit and communication strategy roles
Published 2020Get full text Get full textMaster's thesis -
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Globalized and localized marketing approach for hospitality industry : case study of Sands Resorts Macao
Published 2020Get full text Get full textMaster's thesis -
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Utilization of influencer marketing in sport sponsorship on Instagram
Published 2023Get full text Get full textMaster's thesis -
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From pixels to fame : an empirical study of Virtual Influencers and gen Z customer engagement
Published 2023Get full text Get full textMaster's thesis