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1
Managing marketing in the digital era : evaluation of agile methodologies in marketing
Published 2022Get full text Get full textMaster's thesis -
2
Digital Content Marketing in Communicating Green Initiatives of Sustainable B2B Companies in Sweden
Published 2022Get full text Get full textMaster's thesis -
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Facebook content marketing for Finnish plant-based protein producers
Published 2021Get full text Get full textMaster's thesis -
5
The impact of influencer credibility on purchase intention in the endorsement of sustainable products
Published 2021Get full text Get full textMaster's thesis -
6
Facilitators and impediments of agile marketing software implementation : case digital Kanban board
Published 2021Get full text Get full textMaster's thesis -
7
Promotional sweepstakes' potential to engage customers on Facebook
Published 2021Get full text Get full textMaster's thesis -
8
Account-based marketing concept and process
Published 2021Get full text Get full textMaster's thesis -
9
Examining the effects online targeting has on consumers' purchase decisions
Published 2020Get full text Get full textMaster's thesis -
10
Capability Maturity Model for data-driven marketing
Published 2020Get full text Get full textMaster's thesis -
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13
Factors affecting the success of AI campaigns in marketing : data perspective
Published 2020Get full text Get full textMaster's thesis -
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A comparative analysis of impulse buying strategies : case study of an online women apparel store
Published 2019Get full text Get full textMaster's thesis -
16
Consumer behavior and marketing in the e-commerce of cosmetics
Published 2020Get full text Get full textMaster's thesis -
17
Perceptions of content marketing : case study on Finnish companies
Published 2015Get full text Get full textMaster's thesis -
18
Business customers' attitudes toward social media marketing
Published 2018Get full text Get full textMaster's thesis -
19
Utilising marketing automation to support sales in digital business-to-business environment
Published 2018Get full text Get full textMaster's thesis -
20
Perspective of small enterprises : how web analytics are used by Finnish online retailers?
Published 2018Get full text Get full textMaster's thesis