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Marketing automation supporting sales
Published 2016JYX-julkaisuarkisto / JYX Digital Archive
Master's thesis -
2
Perceptions of content marketing : case study on Finnish companies
Published 2015JYX-julkaisuarkisto / JYX Digital Archive
Master's thesis -
3
Digitization of the communication and its implications for marketing
Published 2014JYX-julkaisuarkisto / JYX Digital Archive
Doctoral dissertation -
4
Digitization of the communication and its implications for marketing
Published 2014Linkki verkkoaineistoon
Doctoral dissertation -
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Managing marketing in the digital era : evaluation of agile methodologies in marketing
Published 2022Get full text Get full textMaster's thesis -
6
Digital Content Marketing in Communicating Green Initiatives of Sustainable B2B Companies in Sweden
Published 2022Get full text Get full textMaster's thesis -
7
Facebook content marketing for Finnish plant-based protein producers
Published 2021Get full text Get full textMaster's thesis -
8
The impact of influencer credibility on purchase intention in the endorsement of sustainable products
Published 2021Get full text Get full textMaster's thesis -
9
Facilitators and impediments of agile marketing software implementation : case digital Kanban board
Published 2021Get full text Get full textMaster's thesis -
10
Promotional sweepstakes' potential to engage customers on Facebook
Published 2021Get full text Get full textMaster's thesis -
11
Account-based marketing concept and process
Published 2021Get full text Get full textMaster's thesis -
12
Examining the effects online targeting has on consumers' purchase decisions
Published 2020Get full text Get full textMaster's thesis -
13
Capability Maturity Model for data-driven marketing
Published 2020Get full text Get full textMaster's thesis -
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Factors affecting the success of AI campaigns in marketing : data perspective
Published 2020Get full text Get full textMaster's thesis -
17
A comparative analysis of impulse buying strategies : case study of an online women apparel store
Published 2019Get full text Get full textMaster's thesis -
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Perceptions of content marketing : case study on Finnish companies
Published 2015Get full text Get full textMaster's thesis -
20
Business customers' attitudes toward social media marketing
Published 2018Get full text Get full textMaster's thesis