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  1. 41
    Digitization of the communication and its implications for marketing

    Digitization of the communication and its implications for marketing by Lipiäinen, Heini, kirjoittaja

    Published 2014
    Linkki verkkoaineistoon
    Doctoral dissertation
  2. 42
    Environmental values in industrial marketing relationships

    Environmental values in industrial marketing relationships by Hänninen, Nora, kirjoittaja

    Published 2017
    Yhteenveto-osa ja 3 eripainosta
    Doctoral dissertation
  3. 43
    Online marketing for the cookieless future in Finland

    Online marketing for the cookieless future in Finland by Koskela, Tiia

    Published 2023
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    Master's thesis
  4. 44
    Creating data-driven culture in a Finnish B2B software company's marketing department

    Creating data-driven culture in a Finnish B2B software company's marketing department by Nummela, Pinja

    Published 2023
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    Master's thesis
  5. 45
    How firms engage in product and promotion adaptation when entering foreign markets

    How firms engage in product and promotion adaptation when entering foreign markets by Sorvari, Annika

    Published 2023
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    Master's thesis
  6. 46
    Sport sponsorship value co-creation

    Sport sponsorship value co-creation by Hirvonen, Susanne

    Published 2023
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    Master's thesis
  7. 47
    Power of employees on social media : examining the influences between brand-related user-generated content of Teknos brand on social media

    Power of employees on social media : examining the influences between brand-related user-generated content of Teknos brand on social media by Pasanen, Merikke

    Published 2023
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    Master's thesis
  8. 48
    Germany’s biofuel market : An analysis of constraints and opportunities for Nordic Businesses

    Germany’s biofuel market : An analysis of constraints and opportunities for Nordic Businesses by Naeve, Lisa

    Published 2023
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    Master's thesis
  9. 49
    Conscientious corporate branding via B2B influencer marketing

    Conscientious corporate branding via B2B influencer marketing by Jokilehto, Mirva

    Published 2023
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    Master's thesis
  10. 50
    Managing marketing in the digital era : evaluation of agile methodologies in marketing

    Managing marketing in the digital era : evaluation of agile methodologies in marketing by Pesonen, Elisa

    Published 2022
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    Master's thesis
  11. 51
    Antecedents in the adoption and implementation of a new marketing automation software

    Antecedents in the adoption and implementation of a new marketing automation software by Aaltola, Max

    Published 2022
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    Master's thesis
  12. 52
    The drivers of employee brand endorsement in social media

    The drivers of employee brand endorsement in social media by Mäkiaho, Henna

    Published 2022
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    Master's thesis
  13. 53
    Visual social media engagement : Nordic brands on Instagram

    Visual social media engagement : Nordic brands on Instagram by Virnes, Ella

    Published 2022
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    Master's thesis
  14. 54
    Digital Content Marketing in Communicating Green Initiatives of Sustainable B2B Companies in Sweden

    Digital Content Marketing in Communicating Green Initiatives of Sustainable B2B Companies in Sweden by Nguyen, Pham Thuy Trang

    Published 2022
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    Master's thesis
  15. 55
    The role of big data and capabilities in marketing communication : managerial perspectives on data-driven decision-making

    The role of big data and capabilities in marketing communication : managerial perspectives on data-driven decision-making by Lamminparras, Tuomas

    Published 2022
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    Master's thesis
  16. 56
    The Use of Big Data Analytics in the Strategic Marketing Decision-Making

    The Use of Big Data Analytics in the Strategic Marketing Decision-Making by Hautakangas, Teemu

    Published 2022
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    Master's thesis
  17. 57
    Towards data-driven marketing organization

    Towards data-driven marketing organization by Rasi, Juha

    Published 2023
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    Master's thesis
  18. 58
    Antecedents and consequences of brand love

    Antecedents and consequences of brand love by Leskinen, Katariina

    Published 2021
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    Master's thesis
  19. 59
    Role of AI in marketing through CRM integration with specific reference to chatbots

    Role of AI in marketing through CRM integration with specific reference to chatbots by Ramaul, Laavanya

    Published 2021
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    Master's thesis
  20. 60
    The backstage of brand-artist marketing collaborations : the artist perspective

    The backstage of brand-artist marketing collaborations : the artist perspective by Mannonen, Anna

    Published 2021
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    Master's thesis
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