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Antecedents in the adoption and implementation of a new marketing automation software
Published 2022Get full text Get full textMaster's thesis -
3
The drivers of employee brand endorsement in social media
Published 2022Get full text Get full textMaster's thesis -
4
Visual social media engagement : Nordic brands on Instagram
Published 2022Get full text Get full textMaster's thesis -
5
Consumers’ views on utilizing social media influencers in organization’s CSR communication
Published 2022Get full text Get full textMaster's thesis -
6
Facebook content marketing for Finnish plant-based protein producers
Published 2021Get full text Get full textMaster's thesis -
7
The impact of influencer credibility on purchase intention in the endorsement of sustainable products
Published 2021Get full text Get full textMaster's thesis -
8
Promotional sweepstakes' potential to engage customers on Facebook
Published 2021Get full text Get full textMaster's thesis -
9
Examining the effects online targeting has on consumers' purchase decisions
Published 2020Get full text Get full textMaster's thesis -
10
Social media influencers in Finland : brand fit and communication strategy roles
Published 2020Get full text Get full textMaster's thesis -
11
Utilization of influencer marketing in sport sponsorship on Instagram
Published 2023Get full text Get full textMaster's thesis -
12
From pixels to fame : an empirical study of Virtual Influencers and gen Z customer engagement
Published 2023Get full text Get full textMaster's thesis -
13
Effects of micro-influencer marketing on Z-generation behavior
Published 2023Get full text Get full textMaster's thesis -
14
Business customers' attitudes toward social media marketing
Published 2018Get full text Get full textMaster's thesis -
15
Expectations, objectives and use of digital marketing in Finnish ice hockey sponsorship - Case Liiga Oy
Published 2019Get full text Get full textMaster's thesis -
16
Understanding customer behaviour across diverse digital loyalty programs
Published 2024Linkki verkkoaineistoon
Doctoral dissertation